About Us > Experience & expertise

Paul Rouke, our User Experience Director, gained over 6 years commercial experience whilst working for Littlewoods Shop Direct (formely Shop Direct and GUS Home Shopping), heading up the in-house user experience function of the e-commerce team.

Additional experience and expertise in areas of user experience, leading edge web development and search engine marketing have been added to the business through both full-time employees and expert partners, such as our partnership with Realeyes, a specialist provider of Eye Tracking research and analysis.

Blogging on user experience and usability experience

For more insight and resources on the experience with which Paul Rouke has founded PRWD, you may like to visit Paul Rouke's user experience blog..