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PRWD (PRoductivity Without Difficulty) are a usability and conversion optimisation consultancy providing a range of usability services for websites, intranets and business systems, and is run by usability expert Paul Rouke. We work with a wide range of businesses including many household names.

PRWD was founded in 2006 and has since become recognised in the North West as the leading usability consultancy, whilst establishing strong working relationships with some of the industries most respected organisations including Econsultancy.

Paul works with a range of business associates and consultants to deliver projects of varying scale, along with working 1-1 with clients who look for expert usability consultancy, training and heuristic evaluations.

Paul Rouke, Head of Usability

Paul Rouke, Head of Usability at PRWD

Paul Rouke founded PRWD in 2006 following 7 years working in usability and customer experience at the UK's largest home shopping business Shop Direct Group. At PRWD, as well as providing usability evaluations, user testing and usability training directly to PRWD clients, Paul is one of the few industry professionals providing both public and in-house training for the highly respected Econsultancy, the leading source of independent advice and insight on digital marketing and ecommerce.

Through his training courses Paul thrives on helping businesses and individuals learn how they can improve the performance of their online operations.

Paul has over 10 years usability experience working with large and blue chip brands, including:

  • Speedo International - usability consultancy
  • Lakeland - usability testing and consultancy
  • JD Williams - usability consultancy
  • Isabella Oliver- usability testing and consultancy
  • The Scout Association - usability training and consultancy

Stephen Frater, Project Director

Stephen Frater

Stephen is an experienced Project Director within the digital space having entered the industry in 1995 as a content editor. As the industry grew in the late 90s, Stephen’s career progressed quickly into project management and further into technical and operations management.

Stephen is a qualified PRINCE2 Practitioner and holds a Post Graduate Diploma in Project Management.

Over the past decade Stephen has delivered numerous high profile branded websites as well as providing account director services to a number of blue chip clients.

Selection of projects previously managed:

  • Barclays – online competitions and surveys
  • Barclaycard – official Premier League sponsorship website
  • BJL – provision of project management services for Manchester’s leading independent advertising agency
  • Carling – website and web applications plus account management growth
  • JD Sports – first website of the retail brand
  • Molson Coors – various brand websites, corporate website, implementation of technical platform
  • Nationwide – official website of the Home Nations sponsorship
  • Premier League – ticket availability website
  • The Rugby Football Union – official England website of the 2007 Rugby World Cup

Paul Stubbs, Senior Business Systems Analyst

Paul Stubbs, Senior Business Systems Analyst at PRWD

Paul is a highly experienced Business Systems Analyst with over 20 years commercial experience. Paul has a proven successful record of implementing innovative IT solutions providing measurable benefits in line with company strategy and direction. Paul has strong technical, management and analytical skills with a business led approach to development projects and services using structured methodology in project analysis and implementation.

Paul's specialties include:

  • Analysis of business needs
  • Business and system process mapping, evaluation and streamlining
  • Identification of requirements and successful implementation of benefit led solutions for business
  • Extensive business analysis skills and experience
  • Very strong IT analysis and project implementation skills at all levels

James Robinson, E-commerce Consultant

James Robinson, Usability Consultant at PRWD

James has over 12 years experience in development, management and refinement of websites. Starting his career as a developer he understands the technology which underpins the web and this helps to translate business needs in to deliverable sites. Using this knowledge James now specialises in project managing website redevelopment projects, helping to deliver projects on time and budget. As well as being PRINCE2 qualified James uses his experience in the fields on usability, wireframing and information architecture to ensure projects remain customer focused.

E-commerce re-platforming projects that James has worked on projects include:

  • Past Times
  • Royal Doulton
  • Halfords
  • Planet Organic
  • Evans Cycles

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