Usability and Conversion Rate Optimisation Specialists

PRWD provide a range of usability and conversion optimisation services for websites, intranets and business systems, and is run by usability specialist Paul Rouke. Take a look at what we do, details of our clients, as well as more information about us.

What We Do Includes

Expert Usability Evaluations

Providing valuable insights and recommendations based on best practice

User Testing

Providing valuable insights into how your users experience your website or intranet

Usability Training

Learn a wide range of tips and techniques to improve your on-site conversion rate

Conversion Rate Optimisation

We work with you to test, optimise and improve your conversion rate

view full details of what we do

Our Clients Include

  • PRWD client British Cycling
  • PRWD client Footasylum
  • Molton Brown
  • Services Provided

    Usability and User Testing

    "I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.

    The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.

    The report that Paul created was impressive from cover to cover, allowing me to create a long list of improvements to action. The meetings with Paul felt like a real collaboration, with him drawing on my knowledge of our site and users, mixing with his considerable industry experience. I would not hesitate to recommend PRWD to anyone who is serious about improving the usability of their website."

    Stuart McMillan, E-commerce Operations Manger at AllSaints

    AllSaints Logo - a PRWD client
  • PRWD Client Sci-MX Nutrition
  • "I became aware PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website.

    It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”

    Taz Ali, Creative Services Manager at Hitachi Consulting

    Hitachi Consulting, a PRWD client
  • "Working with PRWD has been invaluable.

    Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations."

    Paul McDermott, Head of E-Commerce at Speedo International

    Speedo logo, a PRWD client
  • “At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.

    This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”

    Tony Preedy, Marketing Director at Lakeland

    Lakeland logo

What Our Clients Are Saying

“We commissioned PRWD to complete a usability review, resulting in an easy to digest and incredibly thorough report.

Most importantly, Paul ran workshops within the business to challenge our thinking and justify any usability recommendations that were made. The result was an engaged business team with clarity as to where we need to strive to be.

I would highly recommend linking up with Paul to discuss usability; a subject expert who is a pleasure to work alongside.”

Dan Mahoney
International Manager at Monsoon Accessorize

view more clients and testimonials

Paul Rouke, Head of Usability & Conversion

Paul Rouke, Head of Usability at PRWDPaul is a consultant and trainer in usability, customer research & conversion optimisation with over 12 years experience working with blue-chip brands. Brands that have benefitted from Paul’s expertise include:

  • AllSaints
  • Lakeland
  • Speedo
  • Monsoon Accessorize
  • Molton Brown
  • Manchester Tourist Board
  • Bank of America
  • Oxfam

view more about Paul Rouke & PRWD

Live Usability Twitter Feeds

view all tweets by @paulrouke
view all tweets by @PRWD
view all tweets containing #usability