Specialist Usability Services
Usability Reviews, User Testing, Training, Consultancy
Usability and Conversion Rate Optimisation Specialists
PRWD provide a range of usability and conversion optimisation services for websites, intranets and business systems, and is run by usability specialist Paul Rouke. Take a look at what we do, details of our clients, as well as more information about us.
What We Do Includes
Expert Usability Evaluations
Providing valuable insights and recommendations based on best practice
User Testing
Providing valuable insights into how your users experience your website or intranet
Usability Training
Learn a wide range of tips and techniques to improve your on-site conversion rate
Conversion Rate Optimisation
We work with you to test, optimise and improve your conversion rate
Our Clients Include
"Working with PRWD has been invaluable.
Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations."
Paul McDermott, Head of E-Commerce at Speedo International
“At Lakeland we’re committed to listening carefully to what our customers want, and tailoring our business to their needs. So when it came to launching our new website it was vital we included their feedback on our ideas during the build of the new site.
This feedback, gathered for us by PRWD via a series of usability tests, was extremely valuable and actionable and the resulting site has been received very positively”
Tony Preedy, Marketing Director at Lakeland
"Best Marketing hired Paul to deliver an e-commerce workshop in Tallinn, Estonia. The feedback from delegates was very good. Delegates said that the workshop was very practical, full of real-life examples and practical tips about how to increase the usability of e-commerce websites."
Hando Sinisalu, Founder & Managing Partner, Best-Marketing
Services Provided
Usability and User Testing"A very good service that has provided some extremely valuable insights into how people really use our site."
Stuart Aiken, New Media Manager at Visit Manchester
"Paul has clear and specific expertise which he is able to bring to bear in very efficient and effective way. The turnaround and quality of this work was exceptional, and I will be asking Paul to provide more help in the future ."
John Byrne, Product Development Director, UK Commercial Speedy Services
"I attended the Ecommerce Best Practice Course as we’re undergoing a major site redevelopment. I learned several new techniques that are now being integrated into our new designs. Aside from the knowledge I picked up during the course, Paul is excellent at responding to any questions you may have after the course. In particular he assisted me with further information on abandoned cart email strategy and the best ecommerce-related books to read.
I really recommend this course to anyone looking to update their knowledge of ecommerce best practice, or anyone looking to make major changes to their ecommerce sites and need some expert guidance."
Stefanie Adams, Euromoney
Services Provided
Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
Paul Rouke delivers the following training courses for global clients of Econsultancy including Tesco, o2 and Santander.
"PRWD have delivered exactly what was required of the project and done so in an extremely efficient way. The information gained from respondents, both qualitative and quantitative, helped to reinforce the need for change and gave a clear direction for travel.
The feedback from the people who were involved in the analysis was extremely positive. They all felt that the PRWD team were approachable and really understood their needs."
David Boardman, Communications Director at The Hyde Group
What Our Clients Are Saying
“We commissioned PRWD to complete a usability review, resulting in an easy to digest and incredibly thorough report.
Most importantly, Paul ran workshops within the business to challenge our thinking and justify any usability recommendations that were made. The result was an engaged business team with clarity as to where we need to strive to be.
I would highly recommend linking up with Paul to discuss usability; a subject expert who is a pleasure to work alongside.”
Dan Mahoney
International Manager at Monsoon Accessorize
Paul Rouke, Head of Usability at PRWD
Paul Rouke has over 12 years usability and conversion optimisation experience in blue chip e-commerce, including 7 years at the UK's largest home shopping business Shop Direct Group.
- usability consultant for Speedo International
- usability consultant for Lakeland
- usability consultant for Speedy Services
- usability consultant for Manchester Tourist Board
- usability & e-commerce trainer for Econsultancy
Live Usability Twitter Feeds
- great user testing review session this afternoon with @AllSaints_, really pro-active client. Good to start collaborating with @haydens30 too
- @AmpersandHQ blimey the pressure is on! cc @aworkingdaisy @anythingstripey @rbgarts
- @getthelabel absolutely, very lively entertaining conversation!
- tomorrow we're presenting the insights & recommendations to AllSaints following remote user testing through our partner @whatusersdo
- today @paulrouke is at The Lowry sharing & learning insights with around 20 online and multi-channel retailers with our client Transactis
- our head of usability & conversion @paulrouke is in London today for meetings with our clients Monsoon Accessorize and All Saints
- Waarom moet ik toch helemaal naar beneden scrollen bij #GoogleBookmarks om een nieuwe bladwijzer toe te voegen? #usability #fail
- RT @bibigine: кого заинтересовала тема #usability на #agilebc : здесь можно найти ссылки на записи других моих докладов на эту тему: t.co/GTjKa9RS
- 30 Flourishing Tulip Pictures to Keep You Inspired #design #usability t.co/rmzxnlMn
