About PRWD

Usability and technical development agency specialising in:

  • usability evaluations
  • usability benchmarking
  • usability training (public/in-house)
  • user-centered design processes
  • web development
  • software development
  • rich internet applications
  • Magento e-commerce platform

Recent Case Study

Conversion Improvement Case Study

The Translation People
  • conversion rates improved by 86%
  • Adwords performance improved by 172%

view the case study

Training

Advanced Google Analytics Training


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Usability

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Exit, voice and loyalty in web usability


“Exit, Voice and Loyalty” is a book, written in 1970 by economist Albert O. Hirschmann. The book attempts to explain two possible responses that individuals (customers, voters and so forth) can make to a service that they find unsatisfactory - ‘exit’ and ‘voice’. ‘Exit‘ is when, for example, a customer decides to stop [...]


Technology

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Features: a better way to package stuff in Drupal


On Friday 19th of February, I gave a presentation to the North West Drupal User Group on the Features module for Drupal.
The Features module was created by Development Seed, and provides a powerful mechanism for packaging certain changes to a Drupal-based site that normally only exist in the database.  By moving the locus of change [...]


News

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Isabella Oliver Case Study - Advanced Google Analytics Training


PRWD have provided Advanced Google Analytics training to Isabella Oliver, home to two essential women’s wear collections; Isabella Oliver Maternity and Isabella Oliver 365. Take a look at the full case study with comments from attendees